Wisconsin Alcoholic Beverage Market: Regulations, Statistics, Trends, and Wholesalers

Wisconsin has some of the most permissive alcohol laws in the country and is a state known for its drinking culture and as the home of the Miller Brewing Company. It is why Badger State is an attractive location for alcohol manufacturers, brands, wholesalers, and distributors. Here we will provide the necessary data on alcohol consumption trends by type in America’s Dairyland.

We’ll also share relevant local regulations, tax laws, and info on local distributors. You will find our help invaluable, but to be of more significant help, we also have a contact form you can fill out. A Park Street representative will get back to you with info, help, and guidance on entering the Wisconsin alcoholic beverage market.

Consumption Trends In Wisconsin

We’ll be publishing the consumption trends by type in the near future. Please check back for more information or reach out to a Park Street Team Member for more information.

Wisconsin Spirits Volume Sales By Category – 2020 Data

Spirit trends in Wisconsin by volume and dollar sales in 2020.

Category Volume Sales
Thousands, 9-liter cases
Dollar Sales
Straight Whiskey 455 $154
Canadian Whisky 363 $192
Scotch whisky 98 $75
Irish whiskey 99 N/A
Gin 217 $99
Vodka 2,318 $1,010
Rum 715 $327
Tequila 292 N/A
Cordials/Liqueurs 630 $328
Cocktails 175 N/A

Source: Beverage Information Group


Wisconsin Wine Volume Sales By Category – 2020 Data

See below for the wine trends in Wisconsin by volume sales in 2020.

Category Volume Sales
Thousands, 9-liter cases
Table 5,700
Wine Coolers Unknown
Champagne & Sparkling 150.2
Dessert & Fortified 152.8
Vermouth & Aperitif 18.6

Source: Beverage Information Group

Wisconsin Beer Volume Sales By Category – 2020 Data

Beer trends in Wisconsin by volume sales in 2020

Category Volume Sales
Thousands, 2.25 Gallon Cases
Volume Sales barrels
Craft 6.3 203.4
FMBs & Hard Seltzer 7.0 225.1
Super & Super Premium 7.6 245.4
Light 26.5 854.3
Popular 4.6 153.4
Imported 5.5 176.2

Source: Beverage Information Group

The Top 10 Spirits Brands
In Wisconsin

Tito’s Handmade Vodka
E & J
Seagram’s 7 Crown
New Amsterdam Vodka
Captain Morgan (excludes Parrot Bay)
Crown Royal

The Top 10 Table Wine Brands
In Wisconsin

  • Coming Soon

The Top 10 Domestic Beer Brands
In Wisconsin

  • Coming Soon

Alcoholic Beverage Distributors Located In Wisconsin

The United States operates under a strict three-tier system when it comes to selling alcohol. The “middle tier” of the industry consists of wholesalers or importers. These businesses receive products from the lower tier, which consists of suppliers and manufacturers. They then sell the products to distributors, who sell them to retailers. The retailers then sell to consumers. All sales must take place within the three-tier system in the United States.


Below you will find an updated list of the top distributors located in the state of Wisconsin. Need more info on the many distributors of alcohol throughout the US? Check out the full list of distributors or fill out the contact form provided.

Wine & Spirits Distributors

Coming Soon

Beer Distributors

Coming Soon

More Distributors in Wisconsin (A-Z)

Coming Soon

Click here to access the list of alcohol distributors. 

Self-Pitch Distribution Model

In the environment that we operate in today, it can be difficult to find distributors willing to sell your brand.

As you may or may not know, there are hundreds, even thousands of brands and far fewer distribution businesses to move your product through the tiers.

To reduce complication and increase the chances of getting distribution, many use Park Street’s self-pitch distribution approach..

The self-pitch distribution model is comparable to the three-tier conventional distribution model in that goods is distributed to retailers, but the main distinction is that the supplier is in charge of sales and marketing.

Looking For An Importer, Distributor or Back-Office Solution?

Find out why Park Street is a leading distributor and solution in the wine & spirits industry. Contact us to find out exactly what we can do for your brand.