Texas Alcoholic Beverage Market: Regulations, Statistics, Trends, and Wholesalers

Being the second largest and second most heavily populated state in the USA, Texas is an attractive location for alcohol manufacturers, wholesalers, and distributors. The state follows the three-tier system, so anyone looking to start operations in the Lone Star State will benefit from our guide below that shares vital info like alcohol consumption trends by type, local laws and regulations, and relevant tax info. You should also fill out our contact form below, and a Park Street representative will get back to you with help and guidance on establishing a presence and growing your brand in Texas.

Consumption Trends In Texas

The state of Texas has seen plenty of growth over the last few years. That holds especially true for spirits and wine consumption. Here at Park Street, we’ve put together charts displaying spirits, wine, and beer and the growth comparison by product type. The data is displayed over a five-year period. There’s been a +3.28% CAGR for spirits, +0.91% CAGR for wine, and +0.14% CAGR for beer over this particular 5-year period.

Texas Spirits Consumption from 2015-2020 by 9-Liter Cases

Texas Spirits Growth 2015-2020

Texas Wine Consumption from 2015-2020 by 9-Liter Cases

Texas Wine Volume Growth 2015-2020

Texas Beer Consumption from 2015-2020 by 9-Liter Cases

Texas Beer Volume Growth 2015-2020

Texas Spirits Volume Sales By Category – 2020 Data

Spirit trends in Texas by volume and dollar sales in 2020.

Category Volume Sales
Thousands, 9-liter cases
Dollar Sales
Straight Whiskey 1,961 $660
Canadian Whisky 1,296 $666
Scotch whisky 511 $363
Irish whiskey 187 N/A
Gin 457 $194
Vodka 3,930 $1,548
Rum 1,172 $549
Tequila 2,678 N/A
Cordials/Liqueurs 1,154 $439
Cocktails 746 N/A

Source: Beverage Information Group


Texas Wine Volume Sales By Category – 2020 Data

See below for the wine trends in Texas by volume sales in 2020.

Category Volume Sales
Thousands, 9-liter cases
Table 13,800
Wine Coolers Unknown
Champagne & Sparkling 1,500
Dessert & Fortified 395.7
Vermouth & Aperitif 62

Source: Beverage Information Group

Texas Beer Volume Sales By Category – 2020 Data

Beer trends in Texas by volume sales in 2020

Category Volume Sales
Thousands, 2.25 Gallon Cases
Volume Sales barrels
Craft 26.0 839.0
FMBs & Hard Seltzer 32.2 1040.0
Super & Super Premium 25.0 807.8
Light 139.2 4490.8
Popular 15.3 492.3
Imported 28.9 931.1

Source: Beverage Information Group

The Top 10 Spirits Brands
In Texas

Jose Cuervo
Crown Royal
Tito’s Handmade Vodka
Jim Beam Family
Jack Daniel’s
New Amsterdam Vodka

The Top 10 Table Wine Brands
In Texas

  • Coming Soon

The Top 10 Domestic Beer Brands
In Texas

  • Coming Soon

Alcoholic Beverage Distributors Located In Texas

The United States operates under a strict three-tier system when it comes to selling alcohol. The “middle tier” of the industry consists of wholesalers or importers. These businesses receive products from the lower-tier, which consists of suppliers and manufacturers. They then sell the products to distributors, who sell them to retailers. The retailers then sell to consumers. All sales must take place within the three-tier system in the United States.


Below you will find an updated list of the top distributors located in the state of Texas. Need more info on the many distributors of alcohol throughout the US? Check out the full list of distributors or fill out the contact form provided.

Wine & Spirits Distributors

Coming Soon

Beer Distributors

Coming Soon

More Distributors in Texas (A-Z)

Coming Soon

Click here to access the list of alcohol distributors. 

Self-Pitch Distribution Model

In the environment that we operate in today, it can be difficult to find distributors willing to sell your brand.

As you may or may not know, there are hundreds, even thousands of brands and far fewer distribution businesses to move your product through the tiers.

To reduce complication and increase the chances of getting distribution, many use Park Street’s self-pitch distribution approach..

The self-pitch distribution model is comparable to the three-tier conventional distribution model in that goods is distributed to retailers, but the main distinction is that the supplier is in charge of sales and marketing.

Looking For An Importer, Distributor or Back-Office Solution?

Find out why Park Street is a leading distributor and solution in the wine & spirits industry. Contact us to find out exactly what we can do for your brand.