Missouri Alcoholic Beverage Market: Regulations, Statistics, Trends, and Wholesalers

Alcohol laws vary from state to state throughout the United States. The state of Missouri has laws related to the buying and selling of alcohol that may differ from one state to another. Regardless of whether or not you’re a distributor, supplier, retailer, or consumer, you need to know and understand these laws. This is especially important if you’re operating a business in the state. Below you will learn the various consumption rates broken down by product, along with many buying and selling laws that you need to know today. Learn various state statistics, consumer trends, compliance rules, distributor laws, and more. Whether you’re a Missouri-based supplier, wholesaler, distributor, or retailer, this will interest you.

We’ll talk about specific types of products and relevant consumption trends in this next section. The growth linked with these inclinations varies greatly from one product category to another. The regulations governing the purchase of alcohol both on and off-premises are then covered. Following a discussion of the most well-known brands within each product category, important details regarding the self-distribution strategy and information on the local beverage distributors are revealed.

If you’re interested in learning more about the alcoholic beverage market conditions and laws surrounding consumption, then please keep reading below.

Consumption Trends In Missouri

Alcohol sales and consumption patterns differ from product to product. Things have shifted over the years and if you’re interested in learning about the shifts in consumption, then take a look at the charts located below. Both sides have experienced modifications, including growth and shrinkage. For example, spirits have witnessed a CAGR of +1.95% over the last five years. Wine has seen much more stability with +0.13% growth. Beer consumption has seen a decline in CAGR of -1.86%. For a more detailed look, please view the charts located below.

Missouri Spirits Consumption from 2015-2020 by 9-Liter Cases


Missouri Wine Consumption from 2015-2020 by 9-Liter Cases


Missouri Beer Consumption from 2015-2020 by 9-Liter Cases


Missouri Spirits Volume Sales By Category – 2020 Data

Spirit trends in Missouri by volume and dollar sales in 2020.

Category Volume Sales
Thousands, 9-liter cases
Dollar Sales
Straight Whiskey 761 $173
Canadian Whisky 468 $126
Scotch Whisky 143 $67
Irish Whiskey 57 N/A
Gin 201 $64
Vodka 1,400 $420
Rum 355 $118
Tequila 383 N/A
Cordials/Liqueurs 373 $80
Cocktails 331 N/A

Source: Beverage Information Group

Missouri Wine Volume Sales By Category – 2020 Data

Wine trends in Missouri by volume sales in 2020

Category Volume Sales
Thousands, 9-liter cases
Table 4,400
Champagne & Sparkling 404.7
Dessert & Fortified 164.3
Vermouth & Aperitif 27

Source: Beverage Information Group

Missouri Beer Volume Sales By Category – 2020 Data

Beer trends in Missouri by volume sales in 2020

Category Volume Sales
Thousands, 2.25 Gallon Cases
Volume Sales barrels
Craft 5.3 171.0
FMBs & Hard Seltzer 4.7 150.7
Super & Super Premium 7.4 239.4
Light 25.9 835.9
Popular 3.2 103.0
Imported 2.9 94.8

Source: Beverage Information Group


The Top 10 Spirits Brands
In Missouri

Tito’s Handmade Vodka
Crown Royal
Jim Beam Family
Jack Daniel’s
Jose Cuervo RTD
New Amsterdam Vodka
Evan Williams

The Top 10 Table Wine Brands
In Missouri

  • Coming Soon!

The Top 10 Domestic Beer Brands
In Missouri

  • Coming Soon!

Alcoholic Beverage Distributors Located In Missouri

The three-tier system is applicable to all 50 states, including Missouri. All facets of the sale of alcohol must follow the three-tier model. This implies that every producer and seller of alcoholic beverages must work with a “middle-tier” company. Again, this is an industry-wide system setup to affect everyone throughout the industry at all tiers. Wholesalers and/or importers are referred to as the “middle tier.” A wholesaler or importer advertises and sells a product to retailers after purchasing it from a supplier. The same rules apply to all.

More Details On The Three-Tier System

If you have any interest in learning more about the top distributors within each segment, then check out the list provided below. Whether you’re looking for information on distributors selling beer, wine, or spirits, you’ll find it below. Reach out to us for any additional information and we’ll gladly help.

Wine & Spirits Distributors

More Coming Soon

Beer Distributors

More Coming Soon

More Distributors in Missouri (A-Z)

Full Missouri List Coming Soon!

Click here for a complete list of alcoholic beverage distributors. 

Self-Pitch Distribution Model

Numerous alcoholic beverage brands are presently searching for Missouri market distribution. Today, finding distributors to sell your product might be challenging. This is why we suggest considering the self-pitch distribution model.

The self-pitch distribution model is very similar to the three-tier traditional distribution model where a product is delivered to a retailer, but the key difference is that the sales and marketing aspect of the process is all handled solely by the supplier. This may sound confusing, but we’re sure that you’ll have a good understanding after viewing the video below. Please take the time to watch the presentation by Dr. Harry Kohlmann, Ph.D. 

Contact Us To Get Started Today

Selling Alcohol In Missouri

The Missouri Division of Alcohol and Tobacco Control is responsible for monitoring and regulating the sale of all alcoholic beverages. They include every aspect of the process including but not limited to importing, transporting, distributing, selling, accessing, possessing, and manufacturing alcohol and tobacco. If interested, you can learn the history of Missouri’s ATC Division here

In order to sell alcohol in the state of Missouri, you must have the appropriate license. The regulations governing alcoholic beverages, such as beer and wine, must be understood by producers, wholesalers, suppliers, retailers, and customers. Check out the FAQ section below if you’re looking for answers to the most frequently asked questions about the alcohol regulations in Missouri. Please get in touch with the Park Street Team if you have any other inquiries that need to be resolved. Click here to contact us via email.

We are continuously adding and updating answers to the questions below. Please check back frequently for more information. 

FAQs on Missouri Beer, Wine & Spirits Sales

Do they sell alcohol on Sundays in Missouri?

Yes, they do sell alcohol on Sundays in Missouri. A law was passed and took effect on August 28, 2021, allowing the sale of alcohol on Sundays between the hours of 6 AM and 1:30 AM on Sundays. Old law states that the selling of alcohol could only take place on Sundays between 9 AM and 12 AM.

What times do they sell alcohol in Missouri until at bars?

Alcohol is sold at bars in Missouri until 1:30 AM. They must shut down operations and close at this time.

What is the age of the youngest consumer a retailer in Missouri can sell alcohol to today? 

The consumer must be at least 21 years of age to sell alcohol to him or her. Selling to anyone under the age of 21 is prohibited and doing so may result in a fine, jail, or both.

What is the alcohol excise tax in Missouri?


$0.42 per gallon


$0.06 per gallon


$2 per gallon

Buying Alcohol In Missouri – Hours, Locations & Taxes

Learn all the most frequently asked questions related to buying and selling wine, spirits, and beer in the state of Missouri. If you have any other questions, please reach out and we’ll answer them asap.

FAQs on Buying Beer, Wine & Liquor in Missouri

What is the alcohol tax in Missouri?

A sales tax rate of 4.225% applies to all alcohol purchases made in the state of Missouri.

Can you buy liquor in grocery stores in MO?

Yes, you can purchase beer, wine, and spirits in grocery stores in the state of Missouri in some locations.

Does Missouri allow direct-to-consumer shipping?

Yes, in Missouri, direct-to-consumer shipping is allowed for wines. DTC shipping is not permitted for beer or spirits.

During what hours can you purchase liquor, wine, or beer in Missouri?

You can purchase alcoholic beverages for off-premise consumption in Missouri between the hours of 6 AM and 1:30 AM.

(Data Sourcesatc.dps.mo.gov, wikipedia.org)

Here at Park Street, we provide services such as financial, legal compliance, and distributing, all of which help you focus on building our brand! If you’re interested in learning more about the services at Park Street, then please feel free to complete the form below.

Looking For An Importer, Distributor or Back-Office Solution?

Find out why Park Street is a leading distributor and solution in the wine & spirits industry. Contact us to find out exactly what we can do for your brand.