In this presentation from Bar Convent Berlin, Spiros Malandrakis, International Head of Research – Alcoholic Drinks at Euromonitor, discusses the top trends shaping the alcohol industry heading into 2024. Malandrakis touches on issues like premiumization, RTDs, and e-commerce and how they are affecting the alcohol industry moving forward.


In his presentation at Bar Convent Berlin, Graeme Loudon, IQ Managing Director – EMEA at CGA by Nielsen, dug into opportunities for the alcohol industry on-premise. Loudon discussed the emergence of younger consumers in the on-premise market, the importance of hospitality at venues, and more.


At Bar Convent Berlin, Jesse Cortes, Senior Manager, Business Development at Park Street Companies, discussed the state of the spirits industry heading into 2024. Jesse touched on the global beverage alcohol market, exports to and from the U.S., and spirits consumption in the U.S. and EU.


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