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Spirits Dominating for the Ninth Year in a Row

According to the Distilled Spirits Council, spirits have gained market share compared to beer and wine for the ninth year in a row. A great deal of that growth is attributed to the super premium liquor sales on the rise. These super premium liquors consist of products that cost 35 dollars or more. In the past year, super premium rum grew 26.8 percent by volume, brandy and cognac by 26.2 percent, American whiskey by 16.9 percent, gin by 14.7 percent, and tequila by 9.7 percent. The idea is that millennials in particular are drawn to premium alcoholic beverages, because of their desire for high-end and unique experiences.

Source: WSWA Smart Brief, March 2019