Labor Day was a successful holiday for Spirits with dollar sales growing slightly more than 1 percent compared to last year. Two of the fastest growing spirits categories, Tequila and Whiskey, with sales up over 18 percent and 9.5 percent compared to 13.5 percent and 8.1 percent respectively.
Spirits Based RTDs, like all RTD segments, grew tremendously with dollar sales up over 84 percent compared to last year. Mule flavored cocktails were the most popular flavor in the now highly competitive Spirits Based RTD category.
Source: Neilsen September 2019