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Southern Comfort and Tuaca Sold from Brown-Forman to Sazerac

“We are very excited about the opportunity to acquire such iconic brands.  Brown-Forman has done an excellent job of building both brands over the years and we are looking forward to many more years of successful brand building,” said Mark Brown, President / CEO of the Sazerac Company

Brown-Forman will sell its brands Southern Comfort and Tuaca to Sazerac for $544 million. Southern Comfort and Tuaca have been marketed in the Brown-Forman portfolio since 1979 and 2002, respectively.

The transaction anticipates closing on March 1st and advising was done by Goldman Sachs and Dunn & Crutcher. Sazerac is one of the oldest, family owned, privately held companies that is headquartered in New Orleans.


Source: Brown-Forman Corporation

January 14, 2016