Nielsen date for the past 2 months shows a 4.8 percent growth in spirits volume and a 1.1 percent price/mix year over year. Market sales growth was up by a strong 6 percent year over year. Diageo, one of the largest players in the spirits market, underperformed the market as a whole but still saw healthy acceleration of growth compared to recent trends. Pernod grew in line with the market with Absolut bouncing back thanks to weak pricing; Brown-Forman grew value broadly in line with the market averages; and Campari sales grew strongly showing over 12 percent growth in Wild Turkey which helped to offset the 3 percent decline in SKYY vodka.
Source: Morgan Stanley, July 2017