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Shiny & Popular Aluminum Wine Cans Increasing in Sales

Wine in aluminum cans has become increasingly popular due to the convenience factor of on the go enjoyment. Sales for 375 ml bottles have grown 54 percent by value and 35 percent in volume. This tremendous sales increase is due to the younger generation enjoying the convenience factor, as well as moderation of alcohol. These cans have a sleek, shiny, modern, and unique look, with different colors, which of course attracts this young generation of consumers even more. In addition, canned wines are selling out for only eight dollars a can.

Source: WSWA Smart Brief, March 2019