September is always a transition month as summer closes out and US consumers turn their attention to preparing for the holidays. While some trends, including RTD and Tequila sales, held steady on the Drizly marketplace in September, the e-commerce spirits company reported increases in mid-week orders and an uptick in gin.
Liz Paquette, Head of Consumer Insights at Drizly, said “the increase of mid-week purchases could be a result of consumers spending more time indoors, leading to more casual mid-week drinking occasions.”
Source: The Spirits Business, October 2020