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Scotch Whiskey Volume Growth in Europe

Barman make alcoholic shots in nightclub

Scotch whisky export volumes are on the rise in Europe—the first time since 2013. Scotch accounts for more than 25% of profits for industry giants Diageo and Pernod Ricard, according to Jefferies International. This would make a significant impact for both companies if this growth continues. As for the US market, the biggest market in the world by value, the premiumization trend continues to rise.

Source: Jefferies International Limited