French drinks group Rémy Cointreau has ended its relationship with Passoã, selling its shares of the brand to Lucas Bols in a deal worth $96 million. The move has been in the works since a joint venture between Remy and Bols was established in December 2016. Meanwhile, Bols has been in the process of moving Passoã’s production from Rémy’s Angers site in France to the Netherlands. Passoã is expected to be bottled in the Netherlands starting January 2021. 

Source: The Spirits Business, December 2020


Start Enhancing Your Productivity Today

Over 3,000 Alcoholic Beverage brands have experienced the benefits of partnering with us to enhance their productivity. Contact us and find out how Park Street can start helping your brand today.