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Rare whiskey worth more than gold?

Prices of rare whiskey has been on the rise, with the most coveted single malts providing returns better than gold prices. When it comes to liquid assets, whiskey is a better investment than traditional staples such as wine, oil and surprisingly even gold. In January, a bottle of Yamazaki 50 year old single malt set a new record for Japanese whiskey sold at auction when it sold for over $250,000.

The global rare whiskey market has seen a staggering growth of over 76 percent since last year. Roughly 84 thousand bottles of whiskey were sold at auction in Britain alone, the leader in rare whiskey auction sales with over $30 million in sales. The average price of a bottle of rare whiskey comes in at $350 dollars but the elite names and years fetch much, much more.

Source: The drinks business, April 2018