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Premium Products Continue to Drive Distilled Spirits

According to the Beverage Information Group’s 2019 Liquor Handbook, the distilled spirits industry ended the year up 2 percent and reached 232.2 million 9-liter cases. Consumer’s preference for high-end and super premium products have been key factors that contributed to the increase in consumption. The popularity of brown spirits, such as straight whiskeys and bourbons, continues to rise. Whiskey brands have gained the interest of consumers who appreciate the heritage background and authenticity. The cognac, tequila, and Irish whiskey categories also made significant increases in 2018.

Source: The Beverage Information Group August 2019