Jared Poe is the general manager of Sweeten’s Cove, an ultra-premium Tennessee whiskey founded by a group of friends that includes sports legends Andy Roddick and Peyton Manning.

When Jared Poe makes decisions for his brands, he’s not thinking about today, he’s thinking five years down the road. A strategy he picked up during the process of building Veev Spirits and Stillhouse Whiskey before they were acquired.

Now Poe is bringing his extensive experience in acquisitions and partnerships to the Park Street Insider Podcast, as he sits down to discuss the stages a brand goes through before being acquired, the different forms of investment, and how strategies have changed since he’s entered the business.

To listen to more episodes of the Park Street Insider Podcast, visit our home page on Apple, Spotify, Buzzsprout, or wherever you get your podcasts!

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