The wave of social justice consciousness that gripped the U.S. in 2020 brought with it the need for individuals and companies alike to raise their awareness and create meaningful solutions. Founded in 2017, Uncle Nearest Premium Whiskey now finds itself at the forefront of this discussion.

On the latest episode of the Park Street Insider Podcast, Fawn Weaver, CEO of Uncle Nearest Premium Whiskey, sits down to talk about how independent brands can play a role in the social justice movement. Weaver discusses what it takes for brands to internally create a company culture that’s diverse and sensitive towards these issues and how this translates to advocating for systemic change. Weaver also covers how Uncle Nearest has attempted to give others the tools to understand and combat this complex issue.

“What I’m seeing is how so many have come to the forefront to say: ‘we recognize it’s a problem, we’ve been a part of the problem, it’s our job to help fix the problem.’ And that’s what we’re all working together to do.”