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Pink Gin Trend Adds Variety For Consumers

Pink gin is a new trend geared towards millennials and different to the clear gin. The rosy hue comes from the mix of fruits, herbs, spices, bitters, and not an artificial color. The U.S spent $1.745 billion on gin in 2018 and due to gin consumption increasing, the new pink gin category attract an alternative variety to various types of consumers.

Source: vinepair.com, November 2018