Pernod Ricard has invested in super premium mezcal brand Ojo De Tigre. Ojo De Tigre is an artisanal mezcal crafted using sustainable agave with Joven and Reposado offerings. The brand’s parent company, Casa Lumbre, is responsible for the creation of Ancho Reyes liqueur and Montelobos Mezcal. Ojo de Tigre will join Del Maguey in Pernod Ricard’s Mezcal portfolio.
“We believe the next stage of our beloved category is one that actively invites more drinkers and expands the occasions and uses for mezcal. This expansion will recruit the next generation of drinkers and guide more mezcal lovers through the category and into our super-premium brands,” said Casa Lumbre CEO Moises Guindi.
Source: The Spirits Business, July 2020