Flavored whiskey grew nearly 19% in the US last year, and peanut butter whiskey proved to be one of the fastest risers in the category. In fact, Skrewball Peanut Butter Whiskey has led the way so far, growing 600% from 2018-2019. The spicy-sweet flavor profile of cinnamon whiskey currently dominates the category with a 50.1% share, but the savoury-sweet profile of peanut butter seems like a natural successor. It’s gaining steam with bartenders and on social media, but peanut butter whiskey only accounts for a 1.1% share of the flavored whiskey category.

Source: IWSR, July 2020


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