London, UK, April 21, 2026 – Today, Park Street announced the educational seminar lineup for Park Street University (PSU) at BCB London 2026, featuring a curated series of expert-led sessions designed to equip beverage alcohol brands and industry professionals with actionable insights across growth strategy, innovation, distribution, and market trends.
Park Street University will bring together leading industry experts and thought leaders to explore the forces shaping the future of beverage alcohol and provide attendees with practical strategies to navigate an increasingly dynamic global marketplace.
The 2026 PSU seminar schedule includes:
May 11, 2026
Breaking New Ground: Growth Strategies for Expanding Markets (11:00 AM – 12:00 PM)
Vishal Patel, CEO, James Gin
Xavier Baker, Co-Founder, Mermaid Gin
Sam Thackeray, CEO, Zoo Drinks
The 2026 Beverage Alcohol Landscape: Trends, Shifts & What to Watch (12:30 – 1:30 PM)
Tom Cavanagh, Advocacy Manager, Diageo
Stephen Cooper, Insights Director, Jack Daniel’s and RTD, Brown Forman
George Michie, Brand Ambassador, The Macallan, Edrington
Behind the Bar: What’s Shaping the On-Premise in 2026 (2:00 – 3:00 PM)
Nidal Ramini, Advocacy Director – EAA Division, Brown Forman
Emanuele Mensah, Director, LiquidNation
Giulia Cuccurullo, Head Bartender, Artesian, the Langham London
Pietro Collina, Group Beverage Director, Thesleff Group
Behind the Launch: How Winning Brands Innovate (3:30 – 4:30 PM)
Ivan Wilson-Bell, Group MD & CEO, Stranger & Stranger
Greg Dillon, Strategist, Stranger & Stranger
Georgie Bell-Leoni, Co-Founder + CEO, The Heart Cut
Lauranie Nonotte, Global Head of Education, Moet Hennessy
May 12, 2026
Distribution Done Right: A UK Market Guide (11:30 AM – 12:30 PM)
Nishat Gupte, CEO, Compass Box Whisky
Ronan Gillespie, Business Development Consultant, Next Step International
Chris Jones, CEO, Paragon Brands Ltd
Jennie Baernreuther, Director, Baern Consulting
Building Resilience in Drinks: Tactics for Thriving Amid Global Volatility (1:00 – 2:00 PM)
Shay Waterworth, Editor, Drinks International
Guillermo Erickson Sauza, General Manager, Tequila Los Abuelos
Charlie Mitchell, Data & Insights Director, Wilde Toast
For the full seminar schedule and registration information, visit https://www.barconvent.com/london/en-gb.html.
About Park Street Companies:
Founded in 2003, Park Street has been serving satisfied suppliers for over 20 years. Its mission is to help emerging and established alcoholic beverage companies build and manage successful brands by leveraging technology solutions, delivering exceptional service, and utilizing Park Street’s scale advantages.
About BCB London:
BCB London is where the bar and beverage community gathers to shape the future of drinks, connecting UK and global industry professionals through unmatched networking, cutting-edge education, and a showcase of the best in the world of beverages.
Media Contact: Cynthia Sanchez, csanchez@parkstreet.com