Berlin, DE – Today, Park Street announced the educational seminar lineup for Park Street University (PSU) in Hall 20 at Bar Convent Berlin 2026, offering attendees actionable insights into sales, distribution, brand building, category innovation, consumer trends, industry trends, and growth.
Park Street University will bring together leading industry experts and thought leaders to examine the trends shaping beverage alcohol as we look forward to 2027 and provide attendees with practical strategies for navigating an increasingly competitive global marketplace.
The 2026 PSU seminar schedule includes:
October 12, 2026
The Modern Sales Playbook for Spirits Brands (11:30 – 12:30 pm)
Chris Maffeo, Founder & Managing Director, MAFFEO DRINKS
Carly Foxwell, Director and Lead Consultant, Fox in the Well Ltd
Charlie Mitchell, Data & Insights Director, Wilde Toast
The State of the Spirits Industry Heading Into 2027 (1:00 – 2:00 pm)
Miriam Stirnimann, Client Director EMEA On-Premise, Nielsen IQ
Pierre-Aymeric du Cray, Managing Director, Pernod Ricard Deutschland GmbH
Jesse Cortes, Sr. Manager, Business Development, Park Street Companies
AI, Flavor, and Design: How New Innovations Are Redefining Spirits (2:30 – 3:30 pm)
Christina Stella, SVP of Adult Beverage, Surfside Solutions
Eleonore Eisath, Lead Innovation Lab, MILK.
Kathrin Leysaht-Abels, Business Development Manager, Avery Dennison
Andreas Sanidiotis, Founder, Drinks by Neat
What It Actually Takes to Scale a Spirits Brand (4:00 – 5:00 pm)
Karen Xiang, Investment Lead, BTomorrow Ventures
Elwyn Gladstone, Owner, Biggar & Leith
Giuseppe Gallo, Founder & CEO, Italspirits
Breaking Convention: How Skrewball Built a Global Brand (5:30 – 6:30 pm)
Steve Yeng, Founder, Skrewball Peanut Butter Whiskey
October 13, 2026
Same Bottle, Different Buyer: The Consumer Generational Breakdown (12:00 – 1:00 pm)
Cosimo Surace, Group Creative Director, Stranger & Stranger
Dylan Battick, Consumer Research Manager, CGA by NielsenIQ
Charlotte Barker, The Singleton & Malts Brand Ambassador, Diageo
RTD Reimagined: Where the Category Goes Next (1:30 – 2:30 pm)
Graeme Loudon, Global On-Premise Insights Lead, NIQ
Ben Iravani, Founder & CEO, Whitebox Cocktails
Spiros Malandrakis, Global Head of Insights – Alcoholic Drinks, Euromonitor International
Icons Deconstructed: A Brand Building Masterclass for Entrepreneurs (3:00 – 4:00 pm)
Benji Purslow, Advocacy Director, Heaven Hill
Loretta Markevics, CEO, Sēd
Nidal Ramini, Advocacy Director – EAA Division, Brown-Forman
Where the Growth Is: Finding White Space in a Crowded Market (4:30 – 5:30 pm)
Jason Sherman, Co-Founder, Top Shelf Ventures
Caroline Meesemaecker, CEO, Wine Services
Ivo Devereux, Founder, Sapling Spirits
October 14, 2026
Get It to Market: The Distribution Playbook (12:30 – 1:30 pm)
Nick Gillett, Managing Director, Mangrove Global
Ciaran McNicholas, Founder & Managing Director, Nightcap Brands & Tortuga Logistics
Alex Wolpert, Founder, East London Liquor Co
For the full seminar schedule and registration information, visit www.barconvent.com.
About Park Street Companies:
Park Street helps emerging and established alcoholic beverage companies build and manage successful brands by leveraging technology solutions, delivering exceptional service, and utilizing Park Street’s scale advantages. Park Street invests heavily in AI-driven systems to streamline importing, distribution, logistics, and back-office operations and provide suppliers a cost-effective, compliant, and secure route-to-market platform. Park Street was founded on the professional service standards of McKinsey & Company, and its talented people – from software engineers to U.S. customs specialists – distinguish the company through their expertise, responsiveness, and commitment to putting suppliers’ interests first. Park Street provides a fully integrated route-to-market solution, which, in addition to importing, distribution, and logistics, includes working capital offerings, tax and duty drawback services, tariff management, customs brokerage, and educational and advisory services. With more than 100 years of combined senior management experience, Park Street leverages its scale advantages and expertise in operations, strategy, logistics, systems development, finance, regulatory compliance, deal structuring and negotiation, and network and database security to help suppliers overcome challenges, accelerate growth, and capitalize on opportunities.
About BCB:
BCB is one of the leading international trade shows for the bar and beverage industry. Every year, this is where a veritable who’s who of the German and European bar and beverage industry gets together to make new contacts, find out about the latest product innovations, and attend educational seminars.
About RX:
RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organisations. With a presence in 25 countries across 41 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.
Press Contact: Cynthia Sanchez, csanchez@parkstreet.com