Businesses understand that there is a vast pool of potential customers on social media, but the challenge is found in driving their social media followers to purchase products. In this video from Park Street University’s series with Speakeasy, Sommer Burbank, Paid Media Specialist for Speakeasy Co., discusses how to turn social media followers into customers. Burbank emphasizes why brands should engage with their online community, and use imagery and verbiage that speaks to their unique qualities.


There are many points in a customer’s shopping experience that are important for driving conversions, but your e-commerce product page is ultimately where site visitors decide if your product is worth their hard-earned money. In the latest video from Speakeasy, Burbank returns to discuss how your business can optimize your product page for conversions. Burbank underscores the importance of high-quality images, social proof, mobile experience, and more.

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