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Ohio hoping a change in bottle displays will boost liquor sales

Ohio’s Division of Liquor Control is currently testing a new system of arranging liquor bottles in six stores across the state. The idea is to better group items to help consumers find interesting brands and possibly try new drinks or spirits that they might not have otherwise noticed. The effort is also aimed at ridding the system of slow-moving inventory to increase the focus on popular products. The changes include grouping products by region as well as more identification of local products. The test program will last three months, and if found successful, will be rolled out to all 465 state controlled liquor stores. This program comes as part of a new liquor-management software system and supply chain that the state invested in and said will allow the state to better track sales and inventory as well as tailor selections to a store’s customer base.

Source: Columbus Dispatch, October 2017