Contact Us Today














Nielsen Spirits Update – October

Distilled spirits dollar sales were up 3.0 percent in the most recent 4-week period ended 11/3/18, which was below the 3.9 percent growth seen over the last 12 weeks. Bourbon, Irish Whiskey, Canadian Whiskey and Tequila gained dollar share during the period.

Total distilled spirits dollar sales grew 3.0 percent in the most recent 4-week period ended 11/3/18, which was below the 3.9 percent growth seen over the last 12 weeks. Volumes grew 0.9 percent (below the 1.5 percent growth seen over the last 12 weeks), as price/mix contributed 2.1 pts to overall performance. Across brown spirits, bourbon (+6.3 percent), Irish whiskey (+13.5 percent) and Canadian whiskey (+4.3 percent) grew sales ahead of the category. Across white spirits, tequila posted HSD sales growth of 7.9 percent (vs. +10.8% over the last 12 weeks). Sales for vodka grew 1.6%, below the category, while rum (-3.5 percent) and gin (flat) also continued to underperform.

Source: Cowen, November 2018