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Nielsen Spirits Update

Distilled spirits dollar sales were up 6.8 percent in the past month, which was slightly above the 6.4 percent growth seen over the last 3 months. Across Bourbon, Irish whiskey, Tequila, and Canadian whiskey all grew in sales.

Volume was up by 4.1 percent as price/mix contributed 2.8 points to overall performance. Brown spirits remained strong, with bourbon, Canadian whiskey and Irish whiskey all posting better than category numbers larger than 4 percent growth. Across white spirits, tequila posted sales growth of 14.5 percent and vodka was up only 4.2 percent.

Source: Cowen, March 2019