Distilled spirits dollar sales were up 3.7 percent in the month of May, which was slightly above the 3.4 percent growth seen over the last 3 months. Across brown spirits, bourbon and Irish whiskey gained dollar share, while tequila was the only major white spirit that outperformed the total category.
Total distilled spirits dollar sales grew by 3.7 percent in the month of May, which was also slightly above the 3.4 percent growth seen over the last 3 months. Volume was up by 2.2 percent as price/mix contributed 1.5 points to overall performance. Brown spirits remained strong, with bourbon and Irish whiskey both grew ahead of the category, while Canadian whiskey underperformed the category. Across white spirits, tequila posted strong sales growth of 11.6 percent and vodka was up 3.3 percent.
Source: Cowen, May 2018