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Nielsen: Healthy Drinking Habits Top of Mind for US Consumers

Spirits have led beverage alcohol growth nearly every week since March, but wine was the fastest growing category for the week ending August 29. The category was up 13% in off-premise for the week as spirits followed closely with 12.4% growth and beer/FMBs/cider grew 7.1%. 

Consumers are also shifting to more health-minded activities, sparking growth in non-alcoholic beverages. Off premise dollar growth for non-alcoholic beer during COVID time periods are up 37.7%, up from the 26.8% rate for 52 weeks ending on February 29, 2020. Non-alcoholic wine is also up 23.9% during COVID compared to 5.4% in pre-COVID time periods.

Source: Nielsen Weekly Off-Premise Update (8/29)