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Nielsen Alcoholic Beverage Analysis: Total Beer

Total beer volumes decreased by 0.3 percent, less than the last 12 weeks were it increased by 0.3 percent. Sales growth of 1.5 percent in the recent 4 weeks is a deceleration from the 12 week 2.1 percent increase. Price/mix for the total category increased by 1.8 percent over the last 4 and 12 week period. Imported beer does much better than domestic beer, and STZ gains dollar shares of 170 dollar share in total beer.

Source: Cowen, August 2018