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Nielsen Alcoholic Beverage Analysis: Combined Beer

In the last 4 weeks in Nielsen xAOC + c-store, sales combined beer (beer, cider, and FMB) STZ demonstrated 14.8 percent growth, an increase from the 13.8 percent growth in the last 12 weeks. SAM increased by 21.5 percent which was a bit lower than the 12 week growth of 22.3 percent. TAP’s decreased 2.9 percent out of 40 bps which is lower than its 12 week decrease of 2.5 percent.

Source: Cowen, August 2018