Phenix Wine Distributors, an employee owned company, has launched in California with a specialized approach to wine sales. While Phenix boasts an experienced team (the former management team of Epic Wines) and already has numerous brands in their portfolio, it is their sales reps that are their differentiating factor. Sales reps with a passion for wine and a strong knowledge of how to support suppliers is what attracts companies to Phenix. Even though distributor consolidation is trending in the industry, small niche distributors are still finding their place in today’s market.
Source: Drinks Business Review