The team you want in the trenches.
John Gomez
Co-Founder, Eppa Wine Co.
Former CMO, Bacardi


First blue wine, now orange wine

First blue wine, now orange wine

Orange wine is beginning to grow in popularity and make a real impact with consumers, particularly in Canada surprisingly. Ontario is the first alcohol control board to setup regulation specifically relating to orange wine. So what is orange wine? Or Amber wine, as...

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Today’s Whiskey is a far cry from yesteryear

Today’s Whiskey is a far cry from yesteryear

Many whiskey producers will highlight the fact that their process hasn’t changed in 150 years. Unfortunately, that claim is a bit out there, if not complete nonsense. Blended whiskey is particular has seen the most change. In essence, blended whiskey used to mean that...

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Diageo to buy Casamigos for up to $1 billion

Diageo to buy Casamigos for up to $1 billion

Spirits giant Diageo finalized a deal this past week to buy George Clooney’s Tequila brand Casamigos in an effort to increase their exposure in the tequila market. The deal is for $700 million up front with up to $300 million to be paid over 10 years based on...

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Control State results for May 2017

Control State results for May 2017

In May, 9 liter spirits case sales grew by 3.7 percent in control states compared to May 2016, solid growth for the month. Spirits volume grew 2.6 percent, improving on April’s 2.4 percent Many states had a strong month, exceeding their 12 month trends, including:...

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Rosé is chill

Rosé is chill

Frozen rosé, also known as frosé, is becoming one of the fastest growing cocktails of choice at high end drinking spots throughout Manhattan. Demand has gone through the roof this summer with the heat ramping up that some establishments say they are having trouble...

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Americans turning to the hard stuff

Americans turning to the hard stuff

Alcohol consumption data for 2016 is in and Americans are definitely turning to the bottle. American consumers overall drank 3.5 million fewer nine-liter cases of alcohol overall in 2016 than they did in the year prior, with total consumption down slightly to just...

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