“We are very excited to welcome this growing, profitable and delicious brand into our portfolio,” said Bryan Fry, President and CEO of Pernod Ricard USA.
Pernod Ricard USA has just announced that Lillet, a wine based aperitif from Bordeaux is joining their portfolio. This will be effective on January 1, 2016. Previously, Lillet was distributed here in the US by Willian Grant & Sons.
“We are very excited to welcome this growing, profitable and delicious brand into our portfolio,” said Bryan Fry, President and CEO of Pernod Ricard USA. “Lillet is a premium product with a long history of quality and craftsmanship, and world-renowned reputation within the bartender and mixology community as well as among loyal consumers. We are pleased to welcome Lillet into our organization and look forward to further unlocking its potential.”
Source: Pernod Ricard USA