As bars and restaurants around the country work to get back to business-as-usual, it’s clear the pandemic has had a lasting effect on the way the on-premise operates. The brands that best assist their on-premise partners in dealing with these massive shifts may be rewarded with opportunities to increase their footprint in bars and restaurants.

In the latest video from Park Street University, Chris Ladas of XAL Consulting discusses the current challenges for restaurants and bars, including staff shortages, tightening marketing budgets, and adjusting to a to-go heavy emphasis. For each of these challenges, Ladas presents opportunities that allow brands to step-in and build a stronger relationship with their on-premise partner.

Ladas reveals, “It’s in these details – sometimes they seem small, yet very effective – that can make the world of difference for an account that is struggling with staffing issues and increased demand for carry out.”