Launching a brand in the off-premise today requires some new thinking than it did before the pandemic. As consumers flocked to the off-premise in response to on-premise closures last year, some new habits took shape, but brand owners are wondering which new off-premise trends are showing longevity.

In this video, Chris Ladas, Founder of XAL Consulting, guides new brand owners through the current off-premise landscape. Ladas discusses the importance of delivery services, merchandising, and a full 360 approach to market presence.

On brand presence, Ladas advises, “This presence can be in certain neighborhoods, with targeted on-premise accounts, as well as retail stores in the same vicinity. New brands have to pick a launch market, dominate and take their market share, thus achieving 360 market penetration.”

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