NBTV Channels has launched the Spirits Network with a spirits-focused platform that features content to connect drinkers with retailers. Spirits enthusiasts will have the ability to learn and discover through the original content and its curated product selection among different spirits categories. NBTV chairman and CEO aims to create “a new kind of network without interruptive commercials that bring product experiences directly to consumers.” The network will feature original content that will include tastings and documentaries. Viewers will also be given the option to purchase rare and exclusive products through ‘quick buy’ services and monthly subscription boxes that include different spirits.
Source: The Spirits Business July 2019