Being on the consumer end of the supply chain chaos is a frustrating position to occupy. Buyers are experiencing unprecedented delays and skyrocketing costs in an industry where transparency and efficiency are not only expected, but demanded.

In this video, Monique Huston, Spirits Portfolio Vice President at Winebow, details the underlying dynamics behind how each segment of the supply chain relies upon another. Huston gives you context to understand why buyers should expect longer timeframes and rising costs moving forwards.

Huston advises, “Who does have product? Who does have glass? Maybe somebody who’s only producing 10,000 bottles as opposed to 180,000 bottles. So I know people are exploring that space and I hope that it drives some loyalty to some of these small and emerging brands.”