Breweries are embracing the idea of low ABV, fruit-flavored beers as the trend grows in popularity. This trend is driven by a greater demand for pure ingredients and transparency in the production processes. Another driving factor playing a role in the purchasing decision is the consumer’s concern for lower alcohol content. A study conducted by the Brewers Association, Getting Inside the Mind of the Craft Beer Consumer, found that 29% of responders said that low ABV influenced their choice of craft beer. Health-conscious consumers are looking a low-calorie, low ABV, tasty beer to match their lifestyle.
Source: Fortune April 2019