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Is Hard Seltzer the New Vodka?

While it’s obviously not a perfect analogy, many analysts see Hard Seltzer as the next Vodka.

Both vodka and hard seltzer are most commonly consumed with added fruity flavors or in cocktails. They are both “white” and they taste very different than their cousins – whiskey and beer respectively. And most importantly, they trend heavily toward women. The estimate is that 60-65 percent of hard seltzer drinkers are women, bringing new consumers into the category that traditional micro and macro beers have never been able to achieve.

Source: Beer Business Daily, September 2019