The wine industry is undergoing a profound transformation, where traditional playbooks are being rewritten and unexpected categories are emerging as growth engines in an otherwise challenging market. These Bar Convent Berlin presentations explore the multifaceted strategies that forward-thinking wine professionals are deploying to thrive amid disruption. From leveraging the power of instant shelf storytelling and navigating the surprising rise of wine alternatives that are outperforming traditional non-alcoholic wines in premium venues, to building profitable private label programs that can weather market volatility.
Sparkling Wine in 2025: Data, Trends & the Rise of Prosecco
In this data-packed Bar Convent Berlin presentation, Dr. Anja Zimmer, Managing Director of A2 Wine & Things, reveals why sparkling wine is the resilient success story in a struggling global wine market. Discover the key categories driving growth, including prosecco, and the consumer shifts redefining the future of bubbles.
The 5-Second Wine Sales Strategy: How to Win the Shelf with Story
Malgorzata Kielak, Founder of Find Your Wine Match, reveals why brilliant wines with big marketing budgets often fail at the final hurdle: the shelf. Discover the “Shelf Story Strategy”, a method to connect with the modern wine consumer in just 5 seconds.
Why Wine Alternatives Are Beating Non-Alcohol Wine
In this forward-thinking presentation, Murray Paterson, Founder of Muri, explores the seismic shift in the non-alcoholic space. Discover why “Wine Alternatives” are captivating sommeliers and challenging the primacy of dealcoholized wine in fine dining.
A Deep Dive Into Private Label Wine Strategy
In this masterclass, Peter Douglas, Founder of Sustaina Wines, provides a clear-eyed blueprint for thriving in a declining wine market. He touches on how a strategic private label wine program can increase margins while building a unique brand.