Major beer producers have started to create craft beers making it difficult for small craft breweries to catch up. In order to differentiate independent craft beer from large beer manufacturers, a seal has been incorporated to the bottle demonstrating the guarantee that it is truly independent. The independent craft brewers seal came out of the brewers association, and it informs the consumer the guarantee that it is not owned by a major corporation and it is mechanized beer by hand. This seal is an important method to stand out because major producers have released beers with different names so that they may appear as an independent label to consumers. 3,568 small and independent breweries have adopted the seal, and it is growing.
Source: ktva.com, July 2018