Big market buyers are smothered with attention from brand owners, but secondary markets need love, too, and focusing resources on them can prove to be more rewarding in the long run. Either way, for your brand to gain traction in any market, big or small, one of the keys to making it work is consistency.

In this talk, Eamon Rockey, Founder of Rockey’s Liqueur, shares his journey entering the market through the lens of his brand. He offers valuable experience gained from both succeeding and failing while expanding the brand’s presence into a variety of secondary markets.

“Get out and show people what you have, do tastings, get out in secondary and tertiary markets and expose people to your product,” recommends Rockey. “It will make a massive difference.”