Most founders of emerging spirits brands assume that competing with the industry giants comes down to budget: bigger sales teams, bigger marketing spends, and bigger data departments. Joey Angelo and Wyatt Carder would tell you that a lot of that gap can now be closed for about a hundred dollars a month. Joey is the founder and CEO of Su Casa Mezcal, which in just a few years has grown into hundreds of on-premise and retail locations and surpassed several established brands to become a top-three-selling on-premise mezcal in multiple markets across the country. He’s joined by his co-founder, Wyatt, who built the AI system behind their sales operation with no formal tech training.
In this conversation, Joey and Wyatt break down how a lean team can now run the kind of account-monitoring infrastructure that used to require a full operations department. They get specific about the exact tools in their stack, what it all costs to run, and how the system flags accounts drifting from their usual ordering patterns before a placement quietly disappears. Joey also explains how being able to text his sales data from the road changed the way he works the field, and why, for a traditional salesperson, AI turned out to be the opposite of the threat he expected.
Park Street Imports is the back-office and importing solution for alcoholic beverage brands launching and scaling in the U.S. market.
Featured Guests:
Joey Angelo, Founder & CEO, Su Casa Mezcal & sipMARGS
Wyatt Carder, Co-Founder, Su Casa Mezcal
Mentioned in the Episode:
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