Heaven Hill has announced the acquisition of Samson & Surrey, a premium spirits company with a presence in over 30 markets worldwide. It was founded in 2016 by industry veterans Robert Furniss-Roe and Juan Rovira. The Samson & Surrey portfolio includes Tequila Ocho, Widow Jane American Whiskey, Few Spirits, Brenne French Whisky, Bluecoat Gin, and Mezcal Vago.

“Over the last five years we have enjoyed unprecedented success thanks to the talents of our team, the truly remarkable award-winning liquids we make, and the engaging consumer stories we tell. The combined talent, scale, and resources of Heaven Hill now present a unique opportunity to provide a long-term home for Samson & Surrey and to further accelerate our growth,” said Robert Furniss-Roe, Co-Founder and CEO, of Samson & Surrey. 

Kentucky-based Heaven Hill is one of the largest independent, family-owned spirits producers in the world. It has a diverse portfolio of brands including Evan Williams,  Elijah Craig, Rittenhouse Rye, Deep Eddy Vodka, Admiral Nelson’s rum, and PAMA liqueur among others. The acquisition extends Heaven Hill’s portfolio in several of the industry’s fastest-growing categories.

“Throughout our 86-year history, our focus has been building a business with a portfolio of great brands sold through a great team,” said Max L. Shapira, President, Heaven Hill Brands. “The Samson & Surrey portfolio strategically enhances our portfolio with emerging brands in strong growth categories. Together with their team, Heaven Hill is poised to leverage the tremendous potential of these exciting brands.”

The terms of the deal were not disclosed.

Start Enhancing Your Productivity Today

Over 3,000 Alcoholic Beverage brands have experienced the benefits of partnering with us to enhance their productivity. Contact us and find out how Park Street can start helping your brand today.