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The Growing Presence of South African Wines in the US

Bottle of red wine and corks on wooden table

South African wine has seen substantial growth over the last 12 months thanks to the United States market.  Nielsen data shows that wine sales from the nation have increased 14% by volume and 25% by value in the US.  Some of the rise can be attributed to US wine importers, who have recognized the quality of the wines and consumers’ willingness to pay a premium for them.  Of course, the producers are also responsible for the industry’s growth in the US.  While these producers are considered niche in various categories, one of the most notable South African wines is Methode Cap Classique, a sparkling wine that is up by 51% in exports to the US since last year.  Another major driving force for the industry’s growth has been Wines of South Africa (WOSA).  WOSA is a non-profit organization that promotes and represents South African wine producers.  By holding events and keeping an extremely connected network of exporters, WOSA has been able to help elevate the presence of South African wines globally.  With growing demand, US wine importers will be looking to bring in more South African wines to the states.