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Glazer’s, Charmer Sunbelt Group and Wirtz Beverage announce plan to explore best practices and efficiency opportunities in parallel back office operations

Source: Glazer’s


Glazer’s Distributors, The Charmer Sunbelt Group, and Wirtz Beverage Group, three of the country’s largest andmost respected beverage alcohol distributors, today announced their plans to launch an exploratory effort to

gauge best practices and efficiency opportunities related to their parallel back office operations.

Boston Consulting Group has been engaged to lead the analytics and facilitate the discussions among the three companies. The operating areas to be analyzed will include Finance, Human Resources, IT, Supply Chain,

Procurement, and other Shared Services.

Glazer’s Executive Vice President and Chief Operating Officer Rob Swartz, commented, “We are very excited to be working with The Charmer Sunbelt Group and Wirtz Beverage in this exciting new opportunity. We have tremendous regard and respect for the Charmer Sunbelt and Wirtz families, and know that we are aligned on the strategies needed to ensure the long term success of our individual businesses.”

The Charmer Sunbelt Group Chief Operating Officer Greg Baird said, “We are pleased to be partnering with Glazer’s and Wirtz to bring our collective experience and strategies to the table. All of our companies are

focused on providing the very best service to our suppliers and customers. Improving efficiencies, lowering costs, and maintaining best-in-class service will remain the fundamental drivers upon which future decisions are


Wirtz Beverage Executive Vice President Ed Callison, Jr. added, “We have enjoyed longstanding industry relationships with The Charmer Sunbelt Group and Glazer’s, and look forward to exploring opportunities to

better our collective businesses. This is not an exploration of a merger among the companies; instead it is an opportunity to find synergies and work together. We expect this analysis to take a number of months, at which

time we will decide whether to pursue discussions further.”