E&J Gallo’s Barefoot Wine brand has entered the booming hard seltzer category with a wine-based offering.
Barefoot hard seltzer is launching nationwide next month with four flavors: Pineapple & Passion Fruit, Cherry & Cranberry, Peach & Nectarine, and Strawberry & Guava.
It will retail for approximately $1.99 for a single can, $7.99 for a four-pack, and $19.99 for a variety 12-pack.
Source: Forbes, February 2020