It can be tempting for new brand owners to jump right into a primary market like New York or Los Angeles and try to build their brand by targeting high-density areas. While it might seem like a good idea, investing resources in high-profile markets, which can be highly competitive, might not be as fruitful a prospect as you might hope.

In this talk, Anton Kinloch, a partner at Fuchsia Tiki Bar in the Hudson Valley, shares his on-premise experience developing a craft cocktail culture in an area which historically lacked one. He takes brand owners through the essentials of building a following in secondary markets like key performance indicators, marketing techniques and building sustainable connections.

“Partner with somebody on the ground,” recommends Kinloch. “If you’re going into a small market and you don’t have the support system in place, find someone who is already connected with everybody there and try to get involved.”

Start Enhancing Your Productivity Today

Over 3,000 Alcoholic Beverage brands have experienced the benefits of partnering with us to enhance their productivity. Contact us and find out how Park Street can start helping your brand today.