Building a successful spirits brand happens in a series of distinct phases, each demanding different strategies, resources, and mindsets, and the brands that thrive are those that recognize which stage they’re in and what that stage requires. These Bar Convent Berlin sessions offer invaluable guidance for navigating the complex path from startup to scale. For brands of any scale, these lessons from operators who’ve successfully navigated each phase will help make smarter decisions about where to invest, how to expand, and when to be bold.
Navigating the Stages of Beverage Brand Growth
At Bar Convent Berlin, Karim Fadl, Key Account Manager at Thomas Henry, shares his 15 years of expertise in building brand advocacy and beverage brand growth. Using the “Ready, Fire, Aim” framework, Karim breaks down the critical stages of a brand’s life from proving market fit in the “infancy” stage (under $1M) to the “breakout” stage where investing in people and regional expansion becomes the primary driver of growth.
Scaling Spirits with Global Travel Retail
Vincent Hanna, CEO and Co-Founder of Brother’s Bond Distilling Company, shares why Global Travel Retail (GTR) is the most efficient bridge for emerging spirits to reach a worldwide audience. Vincent explores how airports offer unparalleled visibility to over 8.5 billion people. We dive into the data behind the $43 billion GTR market, the specific growth potential in the Asia Pacific region, and how duty-free sales help brands bypass complex international tariffs.
Grappa’s Future in Mixology
Antonella Nonino, Managing Director of Nonino Distillatori, touches on Grappa’s future in mixology and shares the 125-year journey of her family’s distillery and the 1973 revolution that introduced Monovitigno Grappa to the world. Antonella discusses the importance of artisanal methods, creative collaboration with world-class bartenders like Simone Caporale and Monica Berg, and why the future of Italian spirits lies in “being brave” with traditional ingredients.
More Resources on Route-to-Market
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