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First Annual USA Trade Tasting Is A Success

USATT Floor“We are extremely pleased with the response we’ve received from the exhibitor’s at USATT’s inaugural event” – Sid Patel, Director of USA Trade Tasting


Last week’s USA Trade Tasting in New York went well as it was visited by brands, suppliers, and distributors alike within the alcoholic beverage industry. The three day event included 180 exhibitors with an emphasis on emerging wine regions such as parts of Western Europe, including Portugal, and South Africa. The event attracted 2,000 plus visitors from more than thirty countries.


The CEO of Beverage Trade Network (BTN), Sid Patel, organized the event as the new Director of USA Trade Tasting. He noted, “The quality of the exhibitors and the satisfaction of the visitors has set the bar extremely high for years to come.”


One aspect in particular attracted visitors’ attention – the Brand Pitch Sessions. These quick, fifteen minute seminars highlighted emerging and promising brands seeking importing and distribution providers. These sessions took place during the first two days of the event during the Grand Tasting. The third day comprised of various speakers for an educational component.

Source: USA Trade Tasting