Hard seltzer is currently the fastest-growing category in the beer industry. The growth is mainly due to the convenience offered to consumers, such as their health and lifestyle needs. With that said, hard seltzer will continue to drive the growth in the total beer category as a whole.
The hard seltzer category offers a variety of flavors, as well as appeals to any gender and age. Line extensions, as well as new packaging, can lead to growth for companies selling hard seltzer.
Source: CITI, November 2019